The right force
for brands that grow

Brand Force brings brand identity, paid media, e-commerce and digital launches together into a single operation — built to generate results, not just visibility.

What we do See clients

Discover
Our Studio

Brand Force was born in Rio de Janeiro to solve a common problem: agencies that make branding look beautiful but don't sell — or performance agencies that sell, but wear the brand down along the way.

We're a lean, senior operation, founded by Raphael Fraga and Lira Machado, professionals with more than 10 years of experience in marketing, branding, corporate communication and audiovisual production — with projects across sectors such as streaming, sports, education, health and finance.

Strategy, creativity and performance: brand force only exists when they move together

Professionals focused on making your brand
grow and perform for real.

Unique Ideas

For Your Business.

What we do

Branding and
Brand Identity

Positioning, naming, visual identity and guidelines — the foundation of every future communication.

Performance
Marketing

Paid media, acquisition funnels and continuous ROI optimization, with clear performance goals.

E-commerce
360

Catalog, shopping experience, media and conversion working as a single system.

Digital Product
Launches

Planning and execution of digital launches — from positioning to the conversion campaign.

Why
Brand Force

We're a lean, senior operation, founded by Raphael Fraga and Lira Machado. Whoever plans the strategy is who executes it — no layers of middlemen between you and the people who understand your business.

We work with data guiding creativity, experience across multiple sectors, and a structure built to serve brands in Brazil and abroad.

See clients